SOCIAL MEDIA OPTIMIZATION

Social Media Optimization (SMO) is the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event. Types of social media involved include RSS feeds, social news and bookmarking sites, as well as social networking sites, such as Twitter, and video and blogging sites. SMO is similar to search engine optimization in that the goal is to generate traffic and awareness for a website. In general, social media optimization refers to optimizing a website and its content in terms of sharing across social media and networking sites. Social Media Optimization is becoming an increasingly important factor in search engine optimization, as search engines are increasingly utilizing the recommendations of users of social networks such as Reddit, Facebook, Tumblr, Twitter, YouTube, and Google+ to rank pages in the search engine result pages. The implication is that when a webpage is shared or "liked" by a user on a social network, it counts as a "vote" for that webpage's quality. Online marketing techniques including SMO ensure that plentiful of customers become active users and interact on your website which accelerates the ranking of the website.

PAY PER CLICK LEAD GENERATION

Pay Per Click (PPC), also called cost per click, is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked. It is defined simply as 'the amount spent to get an advertisement clicked."

With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC 'display" advertisements, also known as "banner" ads, are shown on web sites or search engine results with related content that have agreed to show ads.

Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser's keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads.

BUSINESS-TO-BUSINESS

Business-to-Business (B2B) refers to a situation where one business makes a commercial transaction with another.

B2B companies have been using 'content marketing' long before the term became fashionable. Because content is their key way to educate their customers. However, with the onslaught of digital-tools and technologies, social platforms, analytics, it is challenging for B2B companies to figure out the marketing landscape.

Fairs, Events or Seminars.. these are opportunities which let people with common interest come together and interact. However the event news and buzz is only accessed by people who were able to attend the event. We make spread the boundaries of the event buzz beyond the physical presence. By means of Social Media we create the chatter for the event, and help connect people who were not able to make to the event.

DIRECTORY AND ARTICLE SUBMISSION

Submission Web Directory lists websites in relevant categories to enable end users to find sites they are looking for. Business and people who have blogs or websites can submit their sites to our internet marketing directory in order to give their site more exposure which will help increasing the visitors to their websites and hence more profit. You can submit your site in our internet web directory in the category which your site belongs. After you submit your site to the free web directory one of our editors will visit your website to verify that the site is of good quality and can be listed in our directory or not. So we recommend only to submit quality websites in our quality directory and business directory.

Rishti India is your most trusted link building company that specializes in offering highly comprehensive high PR article submission service. If you want to boost your website's online visibility and at the same time get good quality back links for your website then we have the most apt solution for you. Choose our article submission service, improve your website's online visibility in Google, and start receiving more traffic to your website.

E-MAIL MARKETING

Email Marketing continues to be the prime way to engage directly with your customer base. You can tell stories, educate then, introduce them to new products and services, invite them for events and discussions, and ask for feedback and references through an email campaign.

Email Marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either sold lists or a current customer database. Broadly, the term is usually used to refer to sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and adding advertisements to email messages sent by other companies to their customers.

LINK BUILDING

Link Building can increase the number of high-quality links pointing to a website, in turn increasing the likelihood of the website ranking highly in search engine results. Link building is also a proven marketing tactic for increasing brand awareness.

Resource links are a category of links, which can be either one-way or two-way, usually referenced as "Resources" or "Information" in navbars, but sometimes, especially in the early, less compartmentalized years of the Web, simply called "links".

A reciprocal link is a mutual link between two objects, commonly between two websites, to ensure mutual traffic. For example, Alice and Bob have websites. If Bob's website links to Alice's website, and Alice's website links to Bob's website, the websites are reciprocally linked.

Forum signature linking is a technique used to build back links to a website. This is the process of using forum communities that allow outbound hyperlinks in a member's signature. This can be a fast method to build up inbound links to a website's Search Engine Optimization value.

categories. Website owners can submit their site to many of these directories. Some directories accept payment for listing in their directory, while others are free.

CONTENT WRITER

A Content Writer is a person who specializes in providing relevant content for websites. Every website has a specific target audience and requires a different type and level of content. Content should contain words that attract and retain users on a website. Content written specifically for a website should concentrate on a specific topic. It should also be easy to read, offering the information in easy to understand clusters or laid out in bullet points.

Most story pieces are centered on marketing products or services that the website is selling or endorsing, though this is not always the case. Some websites are informational only and do not sell a product or service. In those instances, the content should be geared toward helping to educate the reader while providing them with complex information in a way that is easy to understand and retain.